Thank you for celebrating #WorldMilkDay! You can host a campaign (such as a TikTok challenge, Twitter chat, photo contest, videos from a dairy farm, recipe contest, boomerang videos, Snapchat filters, Facebook/Instagram live, influencer campaigns, or song contests) or just join the conversation on social media using #WorldMilkDay & #EnjoyDairy.
Any activity counts as a campaign, just make sure to register so that you are included in the celebrations.
Milk, a Strategic Product for Achieving Food Sovereignty in Niger
The National Association of Interprofessional Milk Federation in Niger (ANFILAIT) leads initiatives to promote milk in Niger and join forces with other associations and NGOs to celebrate World Milk Day.
The celebration will take place in Niamey, Niger, on Saturday, June 1, 2024, at the Mahatma Gandhi International Conference Center. The day calls for an inclusive and participatory approach from all stakeholders in the Niger milk sector.
To achieve this, a small organizing committee comprising members of ANFILAIT and key players in the milk sector has been established. The main missions of this committee are to prepare and organize the festivities for World Milk Day (WMD 2024). These include:
- Identifying key advocacy messages, necessary resource persons, and developing an agenda for the celebration.
- Implementing a communication strategy to effectively campaign for World Milk Day.
- Providing exhibition stands for tasting and selling dairy products.
- Producing and distributing an infomercial on local milk in Niger through media and social networks.
- Hosting a conference-debate on the theme: “Milk, a Strategic Product for Achieving Food Sovereignty in Niger.”
The event will be followed by an information and awareness caravan to spread educational messages to the public on the role of local dairy products in nutrition. The committee will identify key advocacy messages, necessary resource persons, and develop an agenda for the celebration.
Local milk advocacy kits consisting of dairy product tasting products will be prepared and given to host visitors and partners.
Campaign Results
924.4 Million
Social media impressions for the #WorldMilkDay Campaign in 2024